a couple more pics of the CHART Scarborough map (that’s Culture, Heritage and ART Scarborough) to show the size. it folds down to normal DL leaflet/envelope size but with the photographic side we hoped to create something that was interesting/attractive enough to be a poster too. which way up you display it is up to you – it’s designed so there is no top, bottom, left or right (although personally i’d snip off the cover before framing).
here’s the job that’s been consuming much of our thought and time over the last 6 months. it’s been a big project, not just in terms of time but also the thinking and research that has gone into its production.
it’s a free map intended to encourage visitors and residents explore the town from a cultural perspective. for this to work, we researched cognitive mapping theory – the idea that you can draw maps that aid people to build better mental pictures of places and thus navigate them in a more intelligent way. this works if your map can show in an instantly recognisable way, the key places and spaces that the brain uses to remember and form journeys.
as well as using workshops with residents to identify how people currently move around the town, we’ve deliberately ‘loaded’ our map with cultural landmarks to try and encourage use of those places as an aid to navigation, thus subtly changing patterns of movement in the town by those who use the map. that’s the idea anyhow – as far as we know this hasn’t been tried before. we’ve also added a few theories of our own, particularly about the use of colour in communicating sense of place.
the reverse side further encourages exploration by using a ‘map’ of photographic images (all taken in-house) that we hope will prompt exploration of a town that often suffers from predictable patterns of movement. poems by two local poets – john w clarke and kate evans – add some context and entice further.
this is stage one of the project. stage two will be an intreractive online version. for now, accompanying trails can be downloaded from the website – www.chartscarborough.com – and more are being added every week. if you would like to know more about the theory, workshops and interventions as part of this project you can also read the project’s blog there. the map itself can be picked up at venues across scarborough (or just get in touch if you’d like us to post you one).
the natural history museum have come to town for scarborough fossil festival which is taking place at venues across the town this weekend. the advance publicity is in the format of a leaflet folding out to form a poster with details of the events on the reverse.
posters and banners at venues promote the event across the town – they seem to be working if the people heading into the rotunda museum as i took this photo are anything to go by.
leaflet-poster for a forthcoming exhibition at rural arts in thirsk. the exhibition features textiles by sally greaves-lord, ceramics by remon jephcott, jewellery by marlene mckibbin and etchings by maria pavledis. it’s curated by lara goodband whom we’ve also worked with on producing panels for ‘another view’ – the current exhibition at cliffe castle in keighley.
untamed energies forms part of the north yorkshire open studios which runs over two weekends in june. we’re also hosting an exhibition for open studios: ‘view from the back: journal of a surf trip’ by kathryn welford will be an installation and paintings inspired by a vw camper journey around europe and morocco. our tiny gallery is currently closed for some minor building work and kathryn’s exhibition will mark the re-opening.
no, that’s not a close-up of dodgy printing but rather hand-painted colour forming the background of this leaflet for a new festival starting this year. i think the idea was suggested by john clarke, festival director and sometime collaborator on such as ‘the shop of priceless things‘. i say ‘think’, because quite often ideas for a design come out of an initial cuppa and a chat – i do know we went away with john getting out his brushes to paint and cut some potential backgrounds (he recently exhibited at scarborough art gallery).
the intention is to suggest the craft reflecting the creative process of creating a poem and a sense of the elemental with the bold geometric shapes. we also consciously kept the typography quite simple in keeping with the relatively conservative tradition of setting most poems. the leaflet opens out into a poster.
the intention of CHART Scarborough interventions was to both raise awareness of the project and to get some input from the wider community. this was done by two competitions: one prompted by signs placed on prominent buildings around the town [that's a window in the art gallery above and stephen joseph theatre below - we also did woodend creative workspace, customer 1st/town hall, renaissance office and the library] and via the local newspaper, the scarborough evening news, who ran a week-long competition and intend to print a version of the map in the newspaper when it’s complete.
we also stencilled messages in the town centre which we hope will prompt a few people to think about place in a new way – part of CHART Scarborough’s intention to encourage locals as well as visitors to navigate around the town to a different set of criteria. we’ve got some [albeit simple] philosophy on how a map can change perception of place and thus the person courtesy of walter benjamin, guy debord et al. we’ll treat you to that little nugget another day…
CHART Scarborough is one of the big projects were currently working on. the main focus is a map of scarborough based around cognitive mapping theory aka legible cities thinking, that has the intention of encouraging people to navigate the town via cultural destinations. to raise awareness prior to the launch and to encourage some wider participation in the project there’ll be a series of ‘interventions’ around the town over the next few weeks.
some are pretty straight forward like the sign above that went up outside the library yesterday, some will be more situationist guerilla art. i’m not saying any more about those… if you’re in scarborough you’ll hopefully discover one by chance. there’ll also be a week-long competition in the local newspaper.
the library sign is the first time – if you discount the progress reports on www.chartscarborough.com – that an section of the map has been seen in public. this is still a work in progress and there’ll be some changes to this after a couple more community workshops and feedback from the interventions, but it will give you a good idea of what it’s going to look like. the map will be packaged as part of a leaflet in which we intend to break away from the traditional imagery found on publications promoting this part of the world – ‘map as art object’ is one of the phrases from the original brief…
ah, just a typical day in the studio.
actually that’s how we’ve chosen to describe the 2010 scarborough literature festival. our design work includes posters (copywriting too on those), flyers, bookmarks targeted at adults and kids and the festival brochure. it’s a good line-up again and this year’s main image is in the style of a pop-up book with each pop-up suggesting one or more of the authors and events in the festival – this theme follows through into the brochure. we’re particularly looking forward to the beano event – tickets are on sale now from scarborough tourist information centre.
brochure-cum-poster for ‘name to a face’ at scarborough art gallery. the brochure includes a map of scarborough for you to have a go at matching portraits of famous people to associated locations in scarborough.
do go see this show – the wall paintings by sarah venus [also used on the poster] are fantastic and really help bring the paintings alive. there’s also a young person’s activity guide we designed [more of which later] which makes it a good exhibition for all ages. you can get a sneak preview here.
publicity material for ‘rock the boat – an exhibition of mechanical sculptures at scarborough art gallery.
as with the bawden and ravilious design this is a leaflet that opens out into a poster but with something of a challenge as the only images of sufficient quality we had to use were of half-finished sculptures. so for the main image we drew an illustration of the ‘mad cow minotaur’ that was to feature in the exhibition.
the print uses metallic silver ink to simulate the metal finish of some of the sculptures and we were able to follow this through on the posters outside the gallery and the information panels inside the exhibition. given the main image, the extra ‘o’s in ‘mooving’ seemed a highly appropriate mis-spelling to add to the design.
the leaflet also features a quick activity for younger visitors which we devised – spotting some of the components from which the sculptures are made [shown below]. as well as the minotaur the exhibition includes a moo-ing cow, two boats, a fascinating take on conception and a recently-delivered spinning teacup. the exhibition runs until sunday 20 september.
electric angel design studio, scarborough, north yorks uk
incorporation no. OC336155 vat reg no. 927293892
Enter the query to search and hit enter.
Copyright © 2004–2009. All rights reserved.
RSS Feed. This blog is proudly powered by Wordpress and uses an adapted version of Modern Clix, a theme by Rodrigo Galindez.