dvd cover and cd-print design for run. the idea of iMatter is that it’s a give-away item - something designed to pique interest rather than be an answer in itself - hence the inside cover of words that ask ‘what matters?’ tight production deadlines on this meant we had to design the packaging from the script rather than see the finished film that’s on the dvd. having now seen the dvd i think we got the feel just right - not that we’re taking all the credit, this is the result of good communication and the run folks are good communicators.