occasionally we are approached to work on something that doesn’t exactly fit our business model of working with public sector clients and charities, but the subject matter of the job gets us so excited we have to say yes. when we were approached by local engineering firm unison to help them make their reception entrance a bit more dynamic for a series of visits from the USA, thoughts of cladding the walls in dual-layers of images and text flooded into our heads. they’d never go for that…would they?
well, yes, they would!
unison’s clients include huge names in world aviation and vehicle manufacture such as boeing and alexander dennis and they recently began running tours across the UK taking in their facilities at eastfield industrial estate, alexander dennis, GKN aerospace and the university of sheffield’s advanced manufacturing research centre. we first helped them create a brochure for these ‘tech tours’ and this formed the basis of the reception area designs. our suggestion was to use the large wall at the back of the area as a kind of introduction to the tour, showing the places visited. this would be in two layers, a bottom layer carrying on the smoke design from the brochure and a second perspex layer showing the current tour itinerary and clients.

the use of the perspex layer serves 2 purposes. it creates a separate focus from the purely aesthetic background images, allowing important information to be displayed, literally standing off. it also takes into account the possibility that the tours could change venues and therefore the perspex can be replaced or amended without adjustment to the rear panel. bay area sign and image solutions were helpful as usual in making the idea work.


the total effect of the reception area was added to with door signage and another board showing unison’s key client, which sits behind the reception desk, visible as soon as you enter. in the future we hope to be adding more signage to the factory, including a 5 metre long glass wall and banners throughout. it’s exciting to work on such large scale things with clients who don’t see anything as an impossibility and like to see nice, big design as much as we do!
some other nice, big design will be revealed soon when the railwayart project is put in place.