electric angel /design for life

an invitation to wander

our big project of the last six months has been CHART Scarborough – an initiative to encourage residents and visitors to the town to explore the locale in a more inquisitive culturally aware way.

stage 1 is a printed map based around cognitive mapping theory – in short, a map that’s designed to work in harmony with your brain, not demand that you learn map-reading skills. this is launched, along with an off-shoot postcards project and a series of downloadable trails next wednesday. it’ll be interesting to see how it’s received as the project has evolved a long way since the original idea of ‘an arts trail’. we’ve done a fair bit of reading and research on this project including a number of workshops and consultations. you can follow the history on the CHART Scarborough blog: www.chartscarborough.com

this is the invitation to the launch which includes a section of the map and encourages the invitee to follow a trail that spells out C H A R T en route to the venue.
(CHART stands for Culture, Heritage and ART, by the way).

thataway

moving card for west yorkshire community chaplaincy project continuing our branding work for them.

.

we have intervened

the intention of CHART Scarborough interventions was to both raise awareness of the project and to get some input from the wider community. this was done by two competitions: one prompted by signs placed on prominent buildings around the town [that's a window in the art gallery above and stephen joseph theatre below - we also did woodend creative workspace, customer 1st/town hall, renaissance office and the library] and via the local newspaper, the scarborough evening news, who ran a week-long competition and intend to print a version of the map in the newspaper when it’s complete.

we also stencilled messages in the town centre which we hope will prompt a few people to think about place in a new way – part of CHART Scarborough’s intention to encourage locals as well as visitors to navigate around the town to a different set of criteria. we’ve got some [albeit simple] philosophy on how a map can change perception of place and thus the person courtesy of walter benjamin, guy debord et al. we’ll treat you to that little nugget another day…

how did you get here?

chalk stencil in Scarborough town centre. more on the the CHART Scarborough interventions soon.

intervening with CHART Scarborough

CHART Scarborough is one of the big projects were currently working on. the main focus is a map of scarborough based around cognitive mapping theory aka legible cities thinking, that has the intention of encouraging people to navigate the town via cultural destinations. to raise awareness prior to the launch and to encourage some wider participation in the project there’ll be a series of ‘interventions’ around the town over the next few weeks.

some are pretty straight forward like the sign above that went up outside the library yesterday, some will be more situationist guerilla art. i’m not saying any more about those… if you’re in scarborough you’ll hopefully discover one by chance. there’ll also be a week-long competition in the local newspaper.

the library sign is the first time – if you discount the progress reports on www.chartscarborough.com – that an section of the map has been seen in public. this is still a work in progress and there’ll be some changes to this after a couple more community workshops and feedback from the interventions, but it will give you a good idea of what it’s going to look like. the map will be packaged as part of a leaflet in which we intend to break away from the traditional imagery found on publications promoting this part of the world – ‘map as art object’ is one of the phrases from the original brief…

espionage, blackmail, romance and menace!

ah, just a typical day in the studio.

actually that’s how we’ve chosen to describe the 2010 scarborough literature festival. our design work includes posters (copywriting too on those), flyers, bookmarks targeted at adults and kids and the festival brochure. it’s a good line-up again and this year’s main image is in the style of a pop-up book with each pop-up suggesting one or more of the authors and events in the festival – this theme follows through into the brochure. we’re particularly looking forward to the beano event – tickets are on sale now from scarborough tourist information centre.

sssshhhhhh….

uh oh, looks like there’s about to be some menacing on our blog. dennis is coming to town for scarborough literature festival. we’ll blog our brochure, poster [excerpt above], flyers and bookmark designs next week inbetween laying paving stones.

chart in print

this month’s renaissance news includes a centrepsread about CHART Scarborough so far – or you can catch up on the blog. it’s the first time the logo has been seen in print and gives a hint as to how it’s designed to be used as a containing shape as well as traditional logo. it’s going to be cropping up all over the place shortly – if you see us wandering around town measuring up various windows and signboards on monday you’ll gather something is cooking…

an interesting project

first public outing for the CHART Scarborough logo, on the side of woodend at last night’s creative coast mobile phone treasure hunt.

collect the set

this post on carl hopkin’s blog reminded me of our old business cards from the bradford days.

these were sent out upon moving to a new studio – each pack contained a card slotted into a larger flyer announcing the move and declaring each card part of a limited work of art. you could own the full work by collecting the full set of cards [below]. the idea would have worked best if we’d had 10 staff, each of whom’s card could be collected. as it was, this was the early days of electric angel when it was just me, but the idea caught people’s imagination and i received lots of complimentary feedback and requests for full sets. they also worked a treat at exhibitions when i could lay out my business card as a full picture – it was an easy conversation starter.

we need some new business cards, maybe it’s time to resurrect this idea.