coastival is back in 2014 with a full weekend of fab stuff guaranteed to move your feet and soul including world record attempt to make the world’s biggest puppet. which means we’ve been busy designing the advance publicity. get busy with your digital camera or mobile phone and you could even win free tickets to the music event of your choice – grab a leaflet with cut-out-and-dance mascot ‘gladys’ on the rear or look out for a ready-made gladys beer mat puppet.
Archived entries for design-branding & logos
as part of our rebrand of wordquake – a literature initiative by east riding of yorkshire council libraries – we have designed a visual style for printed and web-based material. the brief was to take several existing already successful events that had an identity linked to their location (beverley literature festival, bridlington poetry festival…) and make them visually identifiable as being part of a wider range of activities run by wordquake, a county-wide initiative.
taking location as a starting point our bold text and colour approach was partly inspired by david hockney’s unique paintings of the yorkshire wolds. using bands of strong colour an abstract image of location is formed for each location. the poetry competition leaflet is the first printed material to use the new style, each of which includes a ‘menu’ of all wordquake activities. we produced a style guidelines document including a colour wheel so future material can be designed in-house at east riding council.
feedback so far has been great with people picking up on the hockney-esque colour palette and the distinctive visual approach.
logo design as part of our new visual identity for the east riding of yorkshire libraries literature development project.
the logo is part of a comprehensive re-think of the project’s purpose and visibility, this includes a design style that is being applied to printed and web-based material with thinking as to how the many successful activities of wordquake identified with particular locations (such as beverley literature festival) can be understood as part of a county-wide initiative …more on that in a future post.
we’ve worked with wordquake director dorcas taylor before, not least on the chart scarborough project so it was good to continue that creative relationship. as well as being an example of how we like to work, it’s also another glimpse at our copy-writing activities as our role included bouncing ideas back and forth for a new strapline and i was quietly pleased to come up with this play on words.