as part of our rebrand of wordquake – a literature initiative by east riding of yorkshire council libraries – we have designed a visual style for printed and web-based material. the brief was to take several existing already successful events that had an identity linked to their location (beverley literature festival, bridlington poetry festival…) and make them visually identifiable as being part of a wider range of activities run by wordquake, a county-wide initiative.
taking location as a starting point our bold text and colour approach was partly inspired by david hockney’s unique paintings of the yorkshire wolds. using bands of strong colour an abstract image of location is formed for each location. the poetry competition leaflet is the first printed material to use the new style, each of which includes a ‘menu’ of all wordquake activities. we produced a style guidelines document including a colour wheel so future material can be designed in-house at east riding council.
feedback so far has been great with people picking up on the hockney-esque colour palette and the distinctive visual approach.