Archived entries for copywriting

wordquake and the wolds

east riding poetry prize 01 400px

as part of our rebrand of wordquake – a literature initiative by east riding of yorkshire council libraries – we have designed a visual style for printed and web-based material. the brief was to take several existing already successful events that had an identity linked to their location (beverley literature festival, bridlington poetry festival…) and make them visually identifiable as being part of a wider range of activities run by wordquake, a county-wide initiative.

east riding poetry prize 02 591px

.
taking location as a starting point our bold text and colour approach was partly inspired by david hockney’s unique paintings of the yorkshire wolds. using bands of strong colour an abstract image of location is formed for each location. the poetry competition leaflet is the first printed material to use the new style, each of which includes a ‘menu’ of all wordquake activities. we produced a style guidelines document including a colour wheel so future material can be designed in-house at east riding council.

wordquake colour circle 400px

feedback so far has been great with people picking up on the hockney-esque colour palette and the distinctive visual approach.

wordquake

wordquake logo for east riding libraries service . an electric angel design

logo design as part of our new visual identity for the east riding of yorkshire libraries literature development project.

the logo is part of a comprehensive re-think of the project’s purpose and visibility, this includes a design style that is being applied to printed and web-based material with thinking as to how the many successful activities of wordquake identified with particular locations (such as beverley literature festival) can be understood as part of a county-wide initiative …more on that in a future post.

we’ve worked with wordquake director dorcas taylor before, not least on the chart scarborough project so it was good to continue that creative relationship. as well as being an example of how we like to work, it’s also another glimpse at our copy-writing activities as our role included bouncing ideas back and forth for a new strapline and i was quietly pleased to come up with this play on words.

a different view – read all about it!

stacks of newspaper style brochures are popping up all over yorkshire. it can only mean one thing – it’s almost time for this year’s coastival.

‘coastival – a different view’ takes place on 16th february with an emphasis on the visual. expect a mix of wonderful stuff for all ages from spectacular projection and holographic club visuals through to intimate artworks in unusual venues. that’s a lot of stuff packed into one day (60 events – 54 of them completely free) so pick up a brochure with the pull-out listings to navigate your way through. they’re available from tourist info and cultural venues across scarborough and further afield.

as befits a visual experience and coastival’s nature to always re-invent itself, we designed this years brochure in this newspaper format allowing space to talk about the events and give a glimpse of some of the experiences on offer. festival organisers -create arts development- also called on our way with words again to name this year’s coastival.

we’re also cooking up a little something ourselves for saturday evening, more about that nearer the time…
www.coastival.com



Copyright © 2004–2009. All rights reserved.

RSS Feed. This blog is proudly powered by Wordpress and uses an adapted version of Modern Clix, a theme by Rodrigo Galindez.