at last we’re allowed to tell you… we’ve been keeping quiet about coastival - a new 3-day arts festival taking place in scarborough in 2009.

the festival which takes place in the otherwise sleepy month of february pulls together organisers from many of the yorkshire coast’s main festivals including beached, acoustic gathering, the jazz festival and it will be the new home of the festival of light. festival strands include dance, theatre, spoken word, visual arts, music, film, comedy and a full children’s and youth programme. events will take place across venues in scarborough. you can see it as a taster for the rest of the year’s festivals or as a new rich mix of the very best art and culture yorkshire has to offer.

we have been commissioned to develop a visual identity for the festival, a website and work on ideas for a promotional campaign over summer 2008. we also came up with the name ‘coastival’. the signs we’ve been teasing you with are the start of the publicity campaign [bringing yorkshire to the seaside], photos below are from yesterday’s launch and photocall with the yorkshire post [on page 8 of today’s edition] and scarborough evening news [their story here]. photo above is of mezzzo-soprano victoria wright helping launch the festival.

you can catch me talking about our plans to tour yorkshire with an opera singer on yorkshire coast radio today and you may have heard festival organiser wendy clews of create on radio york yesterday. more about the summer tour as the plans firm up…

in the meantime put the dates in your diary: coastival - february 17-19 2009.

it’s rare that the sound of breaking crockery can be heard from the electric angel studio, but that was the image we developed as part of this work for domestic abuse services - an organisation that helps victims of domestic abuse in the north yorkshire coast and ryedale area.

this project is a good example of how we like to work whenever opportunity arises - a group creative session to help us understand who we’re working with and what they do and opportunity for the people involved [not just the person who wrote the brief] to talk to us first hand. on this occasion we used creating montages of images and some mini story writing as a route into learning what the organisation does and the vital role it plays in helping both female and male victims of domestic abuse. we blogged about the creative session here.

we then returned with several possible concepts for communicating this to both those who might need to use the services das provide and to potential funders. you can see the end results here - a multi-purpose leaflet, an adaptable information pack with multiple inserts and a poster. we believe that effective design is that which is appropriate to the situation - in this context the temptation is to be ‘clever’ with the message and the imagery, the challenge however is to engage interest and then communicate quickly and simply. das believe we’ve got that balance right. this project had quite a lot in common - both in the way we worked, the approach and the subject matter - with the work we did for lighthouse in hull.

a bit of technical stuff for those who are interested - print is on uncoated paper [ie. not flashy] as seems appropriate to the subject matter and it’s a two colour print job which helps to keep costs down as well as having a visual impact. a quick mention whilst were here for the stationery we also designed as part of a process refreshing the organisation’s logo to be applicable to fresh areas of work.

one of the electric angel designed window stickers advertising free broadband wifi on scarborough seafront.

we’ve been mentioning this for a while and it seems a long time since we took the above photos after a creative coast event, but FreeBayWiFi is now live and free to use on sandside and round the harbour. this is phase 1, there’s another aerial going in soon which will extend the zone.

if you’re not the type of person who gets excited about techy stuff [and to be honest, that’s us too really] what this means is that you can check your email, look at websites, even do your weekly shop online while sipping coffee on the seafront. it’s also anticipated that free wireless broadband will be useful for the fishing fleet and boats mooring in the marina. if you’re the cynical type and think that sounds like a bit of a far-fetched continental dream for the yorkshire coast, then think again - last week i was meeting to discuss a project in one of the seafront coffee shops and everyone else in there was using a laptop. there’s no hype around this one.

we were pleased to be invited to help FreeBayWiFi happen and window stickers (designed by us and featuring our logo design) are going up in seafront premises today. metal signs will be appearing over the next couple of weeks. you can check out the website we’ve produced for the project at www.freebaywifi.net

i’m being interviewed on yorkshire coast radio in the morning about the project. why not get down the harbour, get online and leave a message on the website.

dvd cover and cd-print design for run. the idea of iMatter is that it’s a give-away item - something designed to pique interest rather than be an answer in itself - hence the inside cover of words that ask ‘what matters?’ tight production deadlines on this meant we had to design the packaging from the script rather than see the finished film that’s on the dvd. having now seen the dvd i think we got the feel just right - not that we’re taking all the credit, this is the result of good communication and the run folks are good communicators.

the new creative coast flyers are hitting doormats this week. particularly exciting is that on the 23rd we’re having a whitby launch for the network to see if there’s critical mass and enthusiasm for regular events there as well as in scarborough. the focus of the launch events will be to see if whitby area creatives would value event close to home and what kind of events they might want.

the new flyers are double-sided to show events for the two towns. we’ve scheduled events up till the summer break on consecutive dates so that scarborough folks can pop up the coast and do a bit of networking if they so fancy. also in a change to the advertised date and so we don’t clash with the literature festival launch, the next scarborough event with be on the 30th april and not this wednesday as previously advertised.

we were invited to design a new visual identity and promotional material for the 2008 festival after being recommend by an existing client and winning a competitive pitch. we took two starting points for a design concept that runs through all the material - the first was the lure of a relaxing weekend by the sea, settling down to hear the authors themselves rather than just reading a book, this led to the deckhair-book illustration. the second was inspiration from the paperbook format itself. thus the brochure is the same size as the first mass-market paperbacks and pays homage to their distinctive graphic style.

the conceit of holding a book and not just a programme followed through into the printing - we specified a coated thin card cover with uncoated interior pages to give the same feel as a paperback. colour-coding indicates the different days of the festival. additional information such as day ticket prices are designed as if real objects left on the page of the book.

having the programme as an ‘object’ has followed through to the flyers [pictured] and posters [in a library near you now] which advertise the festival as a book with the ‘rear cover’ announcing the authors involved. the unusual programme size meant we were able to use the offcuts from the cover to produce bookmarks as give-aways at local libraries. other design work includes banners and tickets.

from our perspective, enjoying working as a graphic designer is often about who we get to work with - so special mention to the enthusiastic staff at scarborough central library who run the festival as well as keep a thriving library and information centre running. you can read principal officer lee taylor’s perspective here on the bbc website - we’re grateful for the credit he gives us. the festival website can be found here. the festival runs from 17-20 april with authors including ian rankin, louis de bernieres and joanne harris.