[inspired by this tweet, conversations in the studio and lots of work placements]
— you’ll need to defend (and explain) your creative thinking. to your clients and your colleagues. everything has to have a reason, make sure you know yours.
— good design has nothing to do with fashion.
— typography isn’t about choosing a typeface. it’s about understanding how words work, how people read, how to present information. accept that you probably know very little about it. understand that you need to know a lot about it. rectify the situation.