a sixty-watt las vegas

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we were approached by valley press to design the cover of this collection of poems by local poet mike di placido with the brief to ‘do something different to our usual’ – valley press founder, jamie mcgarry, usually designs the covers (and a lovely job he does too) and this was the first time the publishers had used a design agency.

the title refers to scarborough seafront and mike was keen to have a visual reference on the cover. we offered several ideas and the final design was arrived at through discussion and a little on-screen tweaking in our studio with mike and jamie. the rich black background is a continuation of the rear cover photograph and the metallic effect on the typographic title is actually an enlargement of part of the photo of the coloured amusement lights of the title reflected in the tide. the book launch concluded with mike reading his poem from which the title is taken at the same spot from where we had taken the photograph.

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