liquid quality
the 2011 swim times leaflet for the imove sea swim project.
the photograph that covers the whole leaflet was taken by james swimming out in the south bay and we printed it in reverse on translucent paper with the black type printed on the front to give a sense of depth. the white lettering is the whited out of the background image and so is basically the light shining through the paper. the typography continues a house style for the project started on the beach huts earlier in the year.
we’ve had more lovely comments about this than any other recent piece of work (thanks everyone who has taken time to mention how much they like it), not least this typically poetic one from john who is co-curator of the project: “lovely liquid quality – as if you’d dipped an image in the water and hung it up to run and dry”
the leaflet was printed by north wolds.
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