is social media worth the effort?
we’ve had a few invitations recently to propose social media strategies for organisations or events. it’s not a service we’ve ever advertised, but then that’s never stopped us in the past. it’s our own approach to promoting electric angel via such as twitter, this blog and facebook that has caused people to ask us if we could do something similar for them.
the image above is part of my sketch showing how we approach our social media profile. which makes it sound all very calculated – in truth we take a very intuitive approach and i tried to explain this with icons showing how the corporate and more personaility-driven aspects of ‘the electric angel brand’ work together. the different paths and arrows show how they interlock and routes of interaction. to be honest it’s not something we’d have normally analysed other than the occasional over-the-monitor conversation, but once someone asks how you do it you have to take a step back and look at how it’s all working. and working it must be, or folks wouldn’t be so interested.
below is a part of a perhaps more understandable diagram that plotted a possible social media campaign along a timeline, in this case for an arts council exhibition. the crux was understanding the two essential purposes – reaching the intended audiance, and keeping them interested. the former is about knowing your audience and what they do online, the latter requires some more creative ideas. interestingly we’ve had quite polarised views on social media, with some doubting they have anywhere near the time needed to even bother trying it and others thinking it’s pretty simple stuff.
oh, and while we’re on the subject, we’ve finally worked out a proper use for the electric angel flickr [featured in the right hand column of this blog]. we’ll be using it to show snapshots of life at electric angel, work in progress, days out, that kind of thing. not great photos, but hopefully a bit more insight into who we are and how we work that will compliment this blog and our tweeting.
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