bawden & ravilious
tonight sees the opening of ‘east coasting: art & design by edward bawden & eric ravilious with mark hearld’ at scarborough art gallery.
we have designed the promotional material, information panels and artwork labels for the exhibition. we’ve also worked with the museum’s trust’s learning manager to produce a kids activity sheet. the leaflet-cum-poster-cum-invitation shown here was an example of how sometimes tight constraints produce creative thinking. scarborough museums trust wanted to make a noise about what looks to be a spectacular exhibition. posters were essential, leaflets were desirable and an invitation that felt a bit special would be nice too. but the budget would never extend to all three.
our suggestion was a leaflet that opened out to be a poster, some could be printed poster side only for where posters without folds were desired. we’d already seen some work by hark hearld, who has created ‘a miscellany’ for the exhibition [a room full of wonderful collected items] and so he was invited to produce lettering for a paper band that wraps around the leaflet to turn it into an invitation with a personal touch. these could be printed in house at the trust for very little cost. matching envelopes complete the effect.
our design was inspired by book covers designed by bawden and ravilious and to get an authentic look, was lettered largely by hand with a dip pen. if you look through a book or website of their design work you’ll be able to play ’spot the lettering’ on our poster. the crab illustration is by edward bawden, the gulls by mark. with this kind of work, the aim is to pay homage rather than create a pastiche and i hope we got the balance right.
the feedback for this has been amazing and the gallery is expecting a bumper turnout tonight.
do try and get down to the exhibition – curated by lara goodband – which runs until 4th may. whether your taste is for design, illustration, fine art or english whimsy, you’ll find something to delight.
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hey,
the website looks nice with all those new bits on the right. i arrived successfully last sunday. had some sun stroke for most of this week though, cos i’m a typical pasty englishman in a hot country! hope all is well in the studio, haiku images look excellent.
james