coastival poster
poster for coastival. C19th music hall posters were the inspiration for this – and for the centrespread of the coastival programme too. we took the same idea of displaying a wide range of acts/events on one long poster but in a more contemporary style.
it’s fun working with typography within a limited format like this because it’s about achieving visual hierarchy and thus steering the viewer visually through the design, not always in a straight top-to-bottom way [a lot of contemporary graphic design seems to take very minimal approach to this, usually at the cost of readability]. this is a balancing act with following some self-set ‘rules’ about typefaces that sometimes work against what you’re trying to do. the typeface issue is that music hall posters would use a diverse range of fonts to cope with long or short names on the poster – we felt this approach would have been too busy and too retro in this situation.
we’ve had some nice compliments on the poster and the programme design – thanks folks. i can feel a post coming on on the whole visual legibility thing as it’s often something that people have stated as to why they’ve chosen to work with us.
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