don’t be gull-able
this is a companion piece to the ‘drinking‘ and ‘dog poo‘ signs. scarborough borough council gave us a very open brief to design something eye-catching and that would get the message across in a more friendly way than regular prohibitive signage. we were given free reign with the design and wording.
as with the other 2 signs, the images were entirely consutructed from lettershapes – you can see the comma for the gull’s eye and the parantheses forming the gull’s neck.
this is a small project, but public signage is so pervasive there’s a responsibility in designing this stuff. to be honest, i wish they’d just put them on lamposts and not spoilt the signposts. we got to suggest where the metal freebay signs might go in the same area and made an effort to avoid spoiling an attractive place whilst still informing people of the free wifi access. the idea behind designing all these signs the same size was that they could be clustered in just a few locations and look cohesive in an attempt to avoid too much visual pollution. it’s always a thrill to see your work in the public realm, but a shame if it’s spoiling it.
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