enterprising britain – planning the visit

the national judging for enterprising britain involves a judging team visiting each of the regional finalists – our judge was internet entrepreneur james murray-wells. as part of the planning team we continued the theme that personal stories are the best way of explaining the renaissance of scarborough and set about identifying the people and places that would best tell scarborough’s story and who we would introduce to james.

woodend creative workspace
[image: woodend creative workspace, one of scarborough's newest success stories and the obvious starting point for the judging visit]

we had to be quite brutal about ignoring protocol – it was quite clear that meeting the usual dignitaries might be the ‘proper’ thing to do but it wouldn’t help tell the story in the limited time we had. we may have put a few noses out of joint… another issue was where to take james and his judging assistants – there was some concern from the council that we should avoid scarborough’s less pretty areas but we insisted that these were part of the story and places where change was happening and transforming lives – the ‘real scarborough’, if you like. if we just showed the places that have already been transformed there’d be no contrast and less of a story to tell.

our watchword at all times was ‘no spin’ – we would show scarborough’s enterprising attitude in all walks of life and tell it like it is. if scarborough has one big challenge, or even one constant failing – it’s that it’s rarely any good at shouting about itself. we were glad to be able to help that process.

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