crazy, damn right i’m crazy
the title comes from a t-shirt slogan by artist ross sinclair, appropriated for this exhibition at the ferens gallery, hull. the exhibition is curated by the ferens art ambassadors – a group of young people aged 18-25, the work selected from the arts council collection featuring works by the likes of tracy emin, david hockney, joseph beuys and david shrigley.
the project started with coffee and a chat with some of the team behind the exhibition – timing from concept to delivery of print was tight so this was the only real chance to genuinely understand the motivation behind the exhibition and the works chosen for exhibit. the main aim was to break down some barriers between this supposedly high-culture thing called ‘art’ and to get people not just looking, but thinking.
after a range of sketched ideas this booklet was chosen – quite a departure from the usual gallery publicity. for starters it’s a 12-page booklet rather than a flyer or leaflet, it encourages the reader to interact by adding to the illustrations inside – each based on an artwork from the exhibition – and it’s day-glo orange. the photos here don’t really do justice to how bright these are.
this is a job that also called our copywriting skills into play. taking some of the artworks as a starting point, we developed them into the ‘activities’ in the booklet, writing the copy and providing the introduction to the exhibition – a distillation of that chat over coffee. the art ambassadors gave feedback on the initial design suggesting some rewordings and with thumbs up from the ferens and the arts council we were able to make the deadline with the booklets and posters ready for use at events promoting the exhibition. print is by scarborough-based adverset.
the exhibition opening night is this friday. we’ve also designed exhibition graphics, banners etc for inside the gallery so plenty more on this one to blog…
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