we were invited to design a new visual identity and promotional material for the 2008 festival after being recommend by an existing client and winning a competitive pitch. we took two starting points for a design concept that runs through all the material – the first was the lure of a relaxing weekend by the sea, settling down to hear the authors themselves rather than just reading a book, this led to the deckhair-book illustration. the second was inspiration from the paperbook format itself. thus the brochure is the same size as the first mass-market paperbacks and pays homage to their distinctive graphic style.
the conceit of holding a book and not just a programme followed through into the printing – we specified a coated thin card cover with uncoated interior pages to give the same feel as a paperback. colour-coding indicates the different days of the festival. additional information such as day ticket prices are designed as if real objects left on the page of the book.
having the programme as an ‘object’ has followed through to the flyers [pictured] and posters [in a library near you now] which advertise the festival as a book with the ‘rear cover’ announcing the authors involved. the unusual programme size meant we were able to use the offcuts from the cover to produce bookmarks as give-aways at local libraries. other design work includes banners and tickets.
from our perspective, enjoying working as a graphic designer is often about who we get to work with – so special mention to the enthusiastic staff at scarborough central library who run the festival as well as keep a thriving library and information centre running. you can read principal officer lee taylor’s perspective here on the bbc website – we’re grateful for the credit he gives us. the festival website can be found here. the festival runs from 17-20 april with authors including ian rankin, louis de bernieres and joanne harris.
