
it’s rare that the sound of breaking crockery can be heard from the electric angel studio, but that was the image we developed as part of this work for domestic abuse services - an organisation that helps victims of domestic abuse in the north yorkshire coast and ryedale area.

this project is a good example of how we like to work whenever opportunity arises - a group creative session to help us understand who we’re working with and what they do and opportunity for the people involved [not just the person who wrote the brief] to talk to us first hand. on this occasion we used creating montages of images and some mini story writing as a route into learning what the organisation does and the vital role it plays in helping both female and male victims of domestic abuse. we blogged about the creative session here.

we then returned with several possible concepts for communicating this to both those who might need to use the services das provide and to potential funders. you can see the end results here - a multi-purpose leaflet, an adaptable information pack with multiple inserts and a poster. we believe that effective design is that which is appropriate to the situation - in this context the temptation is to be ‘clever’ with the message and the imagery, the challenge however is to engage interest and then communicate quickly and simply. das believe we’ve got that balance right. this project had quite a lot in common - both in the way we worked, the approach and the subject matter - with the work we did for lighthouse in hull.

a bit of technical stuff for those who are interested - print is on uncoated paper [ie. not flashy] as seems appropriate to the subject matter and it’s a two colour print job which helps to keep costs down as well as having a visual impact. a quick mention whilst were here for the stationery we also designed as part of a process refreshing the organisation’s logo to be applicable to fresh areas of work.
