from the archives… this is a report for bradford district council upon completion of a seven year regeneration project to revitalise several inner city areas of bradford. it was accompanied by a website, also produced by electric angel: www.newlandspartnership.co.uk

we started electric angel design within the newlands area and were grateful for a grant to help us buy software. the newlands funding was also instrumental in the genesis of artworks creative communities which whom we have a long standing and creatively rewarding relationship, so being invited to design the report and website seemed fitting. an event within the communities to celebrate the achievements of the project was used to launch the report and we were also commissioned to design exhibition stands and a rolling visual presentation.

one aspect of the brief for this job was getting the balance between professional and interesting design without it looking like it had costs a lot of money - that’s often the case in the public sector, it’s not about looking flash but looking presenting information in a readable interesting format and with integrity. so much thought was given to the colours used and the paper we printed onto. likewise, with the exhibition stands the intention was to produce something that would be of use for the various community groups and organisations afterwards - given the economic circumstances of the area it would have been insulting to have a showy event in which there was no benefit to the community. artworks planned the evening utilising local creative talent and the end result of both event and print got the balance just right.