fairy tales & fantasy
the new exhibition at scarborough art gallery opens tomorrow. ‘fairy tales and fantasy’ is an exhibition of victorian children’s book illustrations – perfect easter holiday viewing for children of all ages. this child is particularly looking forward to seeing some of w. heath robinson‘s work in the flesh – his sense of whimsy and the almost-possible was a big influence in my teens. and if you’re going with children, don’t forget to visit the resource room which i gather than had a bit of a fairyland make-over for the exhibition.
we were commissioned to design the promotional material for the exhibition – above is the private view invitation front and rear, below is the exhibition poster. we chose contemporary text mixed with a handwritten element to anchor the illustration – although the initial instinct was to do something ‘fantasy’ or in line with victorian book design, the results were way too twee. feedback suggests that people rather like the intentional playfulness of the invite – you have to flip it over and then rotate to read the text. it originally had a more conventional layout but one morning we came into the studio to find some mischievous but typographically-aware elves had altered the design in the night.
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