one of our branding projects in 2007 was for coast and moors voluntary action - a new organisation formed by merger of scarborough district council for voluntary service and whitby & district voluntary action.

accessibility was of major concern in all aspects of the design, hence the use of 12pt sans serif text with strong colours on both the stationery and leaflet. the website, looked after by coast and moors staff using a content management system, also meets accessibility standards.

the logo was the real challenge to this job. there are several organisations using some variation of ‘coast and moors’ and almost all without fail have a logo that is a straight graphic representation of hills and waves. after leading a creative session with members and partners of the new organisation we chose to develop some ideas that took an imaginative approach and that have resonance beyond just physical location. the chosen design has been christened ‘the ripple’ and this is how it’s described on a framed sign that hangs in the organisation’s building:

picture yourself standing where the north yorkshire moors meet the atlantic ocean .
the sweet smell of heather from the dramatic hills, the tang of ozone from the sea spray .
you see the climb and swoop of the moors reflected in the rolling waves—creating a constantly evolving image of colour, movement and momentum . it is this image that inspired the ‘ripple’ device that is part of our logo . it symbolises the vibrancy, potential and motion that arises when people dream and work together .