we developed this identity for scarborough borough council who wanted to make the most of the myriad building projects around the town and draw attention to scarborough’s regeneration. the identity was launched down on the seafront complete with fanfare when the first board was unveiled for the sandside and harbour works. since then there have been boards produced for wood end [pictured], the rotunda, the spa, the sands development, the business park and most recently, royal albert park.

the challenge was to produced something that looked contemporary but also reflected scarborough’s heritage - especially as the majority of the projects listed above are the redevelopment of historic sites. there had to be some sensitivity to public opinion as at least one of the projects was a little controversial at first and subject to rumors and misinformation, so the purpose of the signs was largely to inform people of what was really happening [in the planning meetings for these the joke slogan was ‘building on scarborough’s heritage’]. anyway local residents have been very complimentary about them and we’ve received a couple of pieces of work on the strength of this identity.

we chose a child’s eye as the main image and added a reflection of the town - this seemed to match the nature of the projects as all are ambitious schemes that will have a positive impact of future generations. some of the earlier signs are now disappearing as projects draw close to completion. so that’s kinda sad as it’s been enjoyable seeing them around town, but it is exciting to see some of scarborough’s architectural and natural assets made beautiful and useful again.