we’ve been kinda renaissance mad (in a good way) this last few weeks. as well as the renaissance friends work for regional development agency yorkshire forward and the monthly scarborough’s renaissance news we’ve been working on designs to promote an event taking place in scarborough this weekend.
run by yorkshire forward, ‘looking back, stepping forward’ aims to celebrate the successes of urban renaissance in yorkshire over the last 5 years, and to look forward to the future. friday will see people from renaissance towns across the region gather in scarborough for a day conference and dinner, and saturday will see the harbourside transformed with marquees for a day featuring drama, music, discussion and a ‘renaissance marketplace’ at which all scarborough’s action groups will be able to show what they do.
it’ll be a big weekend for us - friday will see the launch of ‘renaissance friends’, the town is already covered in posters (top - we call this unusual shape ‘A3 sliced in half’), leaflets (above & below - these are compliment slip size with an extra tear-off bit on the end) and banners advertising saturday and our design will form the backdrop to the theatrical performances, plus we’ll be there with creative coast too. it just leaves one question - how will i get time to watch the footie…?
you can just turn up for the marketplace on saturday but do book (it’s free) to see a performance too: www.scarboroughsfuture.org.uk booking deadline is thursday 11th so hurry!
quick notes about the design - there’s a danger that renaissance can fall into the trap of becoming a bit of a club for those in the know. the aim however is to involve as much of the community as possible in shaping the future of the town. we’re been trying to combat the club thing happening in scarborough with the redesigned newsletter and it was clear that we needed a populist approach to promoting the ‘your town, your future…’ event. the police box stands on scarborough seafront just round the corner from where the event is taking place and with doctor who back in vogue it’s having a new lease of life for family photos with ‘the tardis’. the time travel metaphor seemed totally appropriate given that the drama performance will show two alternate views of scarborough in the future. we’ve set it against a timeline comprised of the original renaissance ideas for the sandside area and the revamped seafront illustrating the transition from ideas to reality.
the design has gone down really well - we really ought to have a satisfied customers section on this website and start collating some quotes. police box photography, artwork and text all produced in house at electric angel. no sonic screwdrivers were used in the production of this piece.