‘god jobs’ or how to think like a great graphic designer

interesting interview with new york-based designer james victore courtesy of graphic define magazine – an except from the forthcoming book by debbie millman ‘how to think like a great graphic designer’. i particularly like his honesty in the following excerpt and his definition of the impulse to produce beautiful, pure work as ‘god jobs’:

The rule here is there are jobs you do for “god,” and there are jobs you do for money. I try to approach everything as a “god job”—lowercase g. At the beginning of a project, I ask, “What are we going to do, and how are we going to do it? How are we going to make a person fall in love?” And when we start getting questionable feedback about what we’ve done, we have to realize it’s not always possible to do the god job. That’s when I know we just have to get it done and get paid.

in the interview he also talks about the designer’s responsibility in the world to contribute to society. good stuff.

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