illuminating communities
one of the highlights of 2006/7 for us was being invited to develop a full visual identity for artworks creative communities. we’ve worked with artworks for nearly as long as electric angel has been in existence and as well as giving us interesting and stimulating work they have had a big influence on how we approach the creative process. that whole round-a-table-get-out-the-glue-and-pens thing we often use with community groups and charities had its genesis in the artworks approach.
the first time we worked with them like that it hit like a bolt from the blue – i’d done lots of stuff like that with young people but never considered doing it with adults ‘at work’. but why not? it was a revelation. it’s now part of our philosophy – a belief that everyone is creative and should be given opportunity to be involved in the design process.
so this visual identity… well we’re going to keep you in suspense for a week or so and first show a few of the many design projects we’ve done for them over the years. it should also help explain what artworks are all about and why we approached the visual identity the way we did.
so this is the very first electric angel design for artworks back in the day (much coughing in the studio as we blow off the dust). a simple flyer for an exhibition of community artwork. we took the photograph of a hand (because that’s the artworks logo) against strong light (…the name of the exhibition…) to get that effect where the outline is beginning to distort then applied a chunky halftone for graphic effect. printed 2 colours on uncoated paper for a nice feel and to keep within budget.
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those fingers look painful!