euforic is the european urban forestry research and information centre - it aims to co-ordinate, promote and develop urban forestry research, practice and education in europe. as part of the european forest institute it required a logo that would communicate in 35+ countries.

we were invited to design the logo after branding a previous EU urban forestry project that was now drawing to a close - the delightfully named neighbourwoods. the initial sugestion was that we might adapt the neighbourwoods logo as it was ‘too good to disappear completely’, but as we identified differences in the aims of the two projects it became clear we should start afresh. the source material for the woodland silhouettes came from woods and parks around scarborough which rather handily include trees native to different parts of europe. the fictional skyline is a composite of many buildings to suggest diverse urban landscapes.

the logo is designed to reveal more detail as it is enlarged - at a small size it’s a treeline and townscape, at exhibition size (a regular use) individual tree varieties and styles of architecture can be identified. the logo was received with enthusiasm and thought to perfectly embody euforic’s aims and attitude.