run, don’t walk
we’ve been working with run for a while now in developing a house style – we’ll gradually post that work over time but for starters here’s a flyer we designed. it’s a multipurpose thing – to introduce run to potential members of the network and also by the addition of one of those little sticky foam cd holders, a package for delivering CDs.
the shape is a custom die-cut that arose out of us playing with variations on the cross. we also explored a cross shape that would both fold as a flat packet and build into a cube. the final version you see above cost a lot less to print though and so was the chosen design. we were also able to fit some postcards onto the spare card that arose out of cutting an unusual shape – value for money and environmentally sensible.
the flyer arrives folded – the size of a cd jewel case and opens out to first reveal a description of the network and then again to display a 3-fold mission statement of the network (and a CD if there’s one there). the multipurpose use makes it a very cost-effective solution to sending multimedia in an interesting and professional way, customised by surface prints onto the CDs. we’re told it’s been going down well.
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