April 2, 2007

an unfamiliar typeface

anunfamiliarplace2.jpg
designing for galleries, exhibitions and arts organisations is always enjoyable, not least because you’re working with people who also have a creative vision. this was for an exhibition at scarborough art gallery at the end of last year. the photos in the show [by three local photographers] were all fascinating, i especially loved david chalmers huge prints taken of high tides washing over the promenade at scarborough - they had an dreamlike otherworldly quality to them. quite in contrast to when you’re stood overlooking the sea on a stormy day and can feel the vibrations of the waves slamming against the stone.

anunfamiliarplace3.jpg

the type for the exhibition title was inspired by the typeface fragmenta by manfred klein. instant legibility was a concern so weren’t able to be quite as abstract as klein with our lettershapes [we adpated the font lucida bright] but i think we managed to express the theme of the exhibition through the type. the posters and invites were printed with text in metallic gold/bronze.

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