after prison, what next?
-that’s the question facing a great many prison leavers. in HM leeds there are a team of people from west yorkshire community chaplaincy project to help with resettling plus issues such as drugs and reconnecting with family. we were asked to come up with a brand that had immediate impact and would work in the prison environment as well as in promoting the project’s work to the wider world.
colour was essential for posters to stand out on cluttered prison notice boards, but discretion was also essential and so the contact cards/flyers [shown above] are of a size that can be easily concealed in the hand or quietly slipped into a pocket. another dimension to the brief was that whilst the project had no choice over their potentially off-putting name they needed something that would convey their purpose – a brand within a brand if you like. ‘after prison, what next?’ was our solution – simple, direct and intriguing enough to encourage people to read on and discover that the project is multi-faith and with no agenda to evangelise.
the coloured stripes came out of exploring some of the imagery associated with the prison environment – we turned the negative repetition of prison bars into an optimistic array of colour. this extends across stationery, display banners and leaflets. we’re currently developing a content-managed website using the identity.
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