the business coast
this was what we were ‘working on’ in the tv clip. actually the job has already been printed but it was appropriate to have it on screen. it’s an inward investment brochure we did for scarborough borough council.
the brief was to challenge people’s preconceptions about the borough and tempt them into relocating their business to the area. the slant is lifestyle – yes, we have business parks and broadband connectivity and a fast train links to london just like a city, but…. we also get to live in a beautiful location on the coast, close to miles of handsome moorland and in a place stuffed with culture. hence the brochure features local business success stories, but rather than photos of the workplace they’re having lunch by the harbour, or walking along the clifftops.
the council asked us to feature it it as well as do the design work, so that’s why me, rebecca and dylan are in there at the art gallery and james is looking rugged on the beach with one of his many surfboards, although the south bay was like a millpond when the pics were taken.
we’ve probably had more positive feedback on this than anything else we’ve done. credit has to go to tony batholomew who did most of the photography – it was a pleasure to be able to work with such great photos. the brochure was printed with a spot gloss varnish throughout so the pics look their absolute best (nice work from adverset). it’s a few months since we did this now and looking back it was pretty manic, we didn’t get a lot of time to reflect on the design – it just sort of flowed and there was very little messing about. still it was fun to work on, ruth at the council was cool under pressure and very patient when our pc’s were slowly chugging out the artwork whilst the sun was setting on the print deadline. we’re really pleased with the end result so maybe we should work under that sort of pressure more often?!
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