last updated 11.30am 17-11-2013
coastival is back in 2014 with a full weekend of fab stuff guaranteed to move your feet and soul including world record attempt to make the world’s biggest puppet. which means we’ve been busy designing the advance publicity. get busy with your digital camera or mobile phone and you could even win free tickets to the music event of your choice – grab a leaflet with cut-out-and-dance mascot ‘gladys’ on the rear or look out for a ready-made gladys beer mat puppet.
i’m giving a free talk at scarborough art gallery tomorrow (wednesday) at 11am – called ‘east coast joys’ it ties in with their current exhibition of railway posters promoting scarborough. please pop on down for an hour’s journey into a world of art deco, typography and sex appeal.
i’ll be looking at the posters that i think defined the image of scarborough that prevails to this day. these classic images by artists such as tom purvis and frank newbould were not only amongst the best poster art in the world, but communicated an image of the british seaside that deep-rooted itself in the national consciousness. the railways played a major role in creating ‘the seaside’ we know today – scarborough alone had 4 miles of railway sidings built purely to house summer excursion trains.
the context for these extraordinary designs is an adventurous approach to marketing by the london & north eastern railway who pretty much invented the concept of ‘branding’ as we know it. i’ll be taking in ‘the world’s most famous train’ – the flying scotsman – and the recording-breaking mallard along the way and how the LNER used technological achievements to build an image for their company that was the embodiment of modernist style and glamour, despite the fact that a much larger proportion of the company’s business was far less attractive.
the event is free with normal gallery admission (£2) or annual pass and i’d suggest that the current exhibition is worth the price of entry alone – i’m an added extra just for tomorrow. in the afternoon i’m also running workshops where you can create your own art deco railway poster to take home with you – perfect for families & train enthusiasts alike.